100. Organizing means an identifiable group of people contributing their efforts towards the attainment of same goal. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. Forecasting tools can be broadly categorized into two groups. The fundamental purpose for the existence of any organization is described by its . A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. a. cost to a producer to exchange equipment in a facility when new technologies emerge. Which of the following is not a cultural product? Your browser either does not support scripting or you have turned scripting off. b) Generating theories through inductive research about social meanings. A pull strategy is appropriate when . Which of the following is an issue considered in developing corporate strategies? When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? Pull Supply Chain. Sign in Register; Hide. Which strategy is effective when new, but related, products could be offered at highly competitive prices? 16. Brand consumers show high degree of involvement in the product purchase, There is reasonably high brand loyalty and ; Consumers make brand choice decision before they go to the store. 67. Leadership MCQs Multiple Choice Questions 1. It works by persuading customers to actively seek out a brand or product. b. response of incumbent firms to new entrants. Strategy-formulation concepts and tools, a. 10 times nearer ; B. The primary focus of strategic management is: 13. 78. alyaa tarek. helpful 23 0. Capabilities, resources, core competencies, c. Capabilities, resources, above average returns, d. Core competencies, resources, competitive advantage, 42. For further information please visit the project’s homepage www.Kolumbus‐Kids.de (cf. The pull refers to the method of having customers pull the product through the retailer’s doors due to high demand. A pull factor is something that would attract someone to move to a particular country. e. Analyzing social, cultural, demographic and geographic forces. b. XYZ shall hire only those individuals who have with sufficient educational levels so as to be of benefit to our customers, c. The customers of XYZ shall include global and local consumers of gas and oil products and domestic users of nontoxic chemicals, d. The technologies utilized by XYZ shall focus upon development of alternative sources of gas and oil so as to remain competitive within the industry. c) Conducting research that is of a very high quality. 52. Module. Demand-pull inflation is a tenet of Keynesian economics that describes the effects of an imbalance in aggregate supply and demand. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Which one of the following is at the core of strategic management? Services, Worldwide Optimization, and Transport, d. Strengths, Weaknesses, Opportunities, and Threats. Which of the following is an example of value-free research? Use these strategies need to use during multiple choice exams for an extra boost to your grades. Evaluate effectiveness of control system to measure achievements. An external analysis enables a firm to determine what the firm. Pull Strategy A “pull” selling ... Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. In this Morningscore article, we explore those two terms and how implementing each of them will benefit your company. Creating image of product in the minds of target group is called a) Marketing b) positioning c) Branding d) Popularizing Ans: B … Effective strategic development at all levels needs to be based on the setting of clear and detailed: Strategic balance considers the relation between: All objectives should be – complete these words. “Identifying and evaluating key social, political, economic, technological and competitive trends and events”. Which strategy is appropriate when an organization competes in an industry characterized by rapid technological developments? This is a quiz to test your knowledge of push and pull factors in migration. Pull strategy is appropriate when brand recognition has been achieved and customers are actively attempting to purchase a specific product. 22. b. it creates a framework for internal communication among personnel. Leadership MCQs Multiple Choice Questions 1. b. as many managers and employees as possible. Which of these basic questions should a vision statement answer? When is a pull strategy appropriate? Which of the following focuses on supporting the corporate and business strategies? Marketing Management (C10) Uploaded by. Which of the following is NOT a major element of the strategic management process? B. 98. Attractiveness of the market offering depends on: a) Value-based prices b) Product features and quality c) Services mix and quality d) All of the above View Answer / Hide Answer. An analysis of the economic segment of the external environment would include all of the following EXCEPT. PART 1: MCQs from Number 1 ... 16. Of the following, which one would NOT be considered one of the components of a mission statement? Political variables have a significant effect on, a. 61. To create paragraphs in your essay response, type
at the beginning of the paragraph, andat the end. Pull strategy uses many different marketing concepts like Marketing mix, Advertising, Branding and others so that they can create a holistic value for the product to attract the customers. Successful and effective positioning is based on short term applications – true or false? Large-scale, future-oriented plans, for interacting with the competitive environment to achieve company objectives refers to its. b. respond quickly to competitive actions. Competitive advantage can best be described as: 8. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Marketing Management Chapter 15. This is a mission statement that contains: 75. According to the five factors model, an attractive industry would have all of the following characteristics EXCEPT: c. a moderate degree of rivalry among competitors. 47. c. It should be coupled with analysis in decision-making. Comments. Do not differ greatly for different size and type of organizations, b. b. is an internally-focused affirmation of the organization’s financial, social, and ethical goals. The immediate external environment includes: 58. Choosing which organisational objectives to focus on, b. a. Course. Content Filtration 6. Continuous flow b. 91. 89. Next Question » Search your questions … Right. a. numerous or equally balanced competitors. d. is developed by a firm before the firm develops its vision. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives? d. It concerns the present direction of the organization. D Differential pricing. 48. When the aggregate demand … Uploader Agreement. This set of solved MCQ on software testing in software engineering includes MCQ questions on test verification and validation with their specific definitions. What kind of appeals to Dens and De Pelsmacker suggest as most successful in high involvement purchase situations? Which of the following resources is used by all organizations to achieve desired objectives? Related documents. d. It is better than analysis in decision-making. “To improve economic strength of society and function as a good corporate citizen on a local, state, and national basis in all countries in which we do business”. a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. To create paragraphs in your essay response, type
at the beginning of the paragraph, andat the end. Perceptual mapping is an effective tool for evaluation of: The first academics to outline positioning strategy were: The Submit Answers for Grading feature requires scripting to function. What is a Pull Marketing Strategy? What are the means by which long-term objectives will be achieved? Using the push strategy is most appropriate when _____. Different scheduling strategies are appropriate depending on the nature of your product. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Plagiarism Prevention 5. “A possible and desirable future state of an organization” is called: 73. Report a Violation 11. d. capital requirements in the industry are high. Conclusion. When push strategy is implemented with a … 44. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. The________ comprises economic and social conditions, political priorities and technological developments, all of which must be anticipated, monitored, assessed and incorporated into the executive’s decision making. Which of the following is not a characteristic of strategic management that makes it different from other types of management? The target market for XYZ is oil and gas producers as well as producers of chemicals. Strategy B. 64. Environmental scanning, Strategy formulation, Implementation, control and evaluation, b. What is a pull factor? It also includes MCQ questions about algorithms for push and pop, various stack implementation arrays on stack and queue in data structure. Which of the following would be considered as part of a Customer Context analysis? The goal of the organization’s__________ is to capture the hearts and minds of employees, challenge them, and evoke their emotions and dreams. a. a set of activities that will assure a temporary advantage and average returns for the firm. Academic year. A. Being alert for opportunities to change work responsibilities, c. Adapting the organisation to a changing external environment, d. Choosing whether to make decisions autocratically or on the basis of participation. Which strategy is likely to be the most appropriate in this situation? Which of the following activities are pre requisites for successful positioning? Porters generic strategy; Porters diamond model; Porters Five force model; Download the paper here MCQ ON IB. a. it is difficult to gain access to distribution channels. Long-term objectives should be all of the following except: 88. Which of the following is an element of a firm’s remote external environment? 1. Question 9. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. What is meant by the term ‘Stakeholder’? All rights reserved. a. satisfactory substitutes are available. Which group would be classified as a stakeholder? B Skimming/Penetrating pricing. Which statement best describes intuition? d. it maximizes the effects of adverse conditions and changes. Setting Product Strategy - MCQs with answers - Part 1 Product Levels : The customer value hierarchy 1. Product costs include direct material and draw (“pull”) consumers to the product. Which of the following are signs of weakness in a company’s competitive position? Tenet of Keynesian economics that describes the effects of an external analysis a... Design sampling design instrument development data determine how efficiently and effectively the ’! Highest amount a firm ’ s competitive position on a need-basis demographic and geographic forces here on... Management chapter 15 using the push strategy is effective when new, related! To purchase a specific product the sequence of_______, a objectives to focus on the basis real! Be valid, e. stockholders and external government agencies be described as: 8 one would not be as... Each individual business Unit will attempt to achieve above-average returns and strategic competitiveness.. 27 b. is an of! Industry, frequent-flyer programs, ticket kiosks, and e-ticketing are all examples of capabilities that are taken.... Working fast helps you save time on the nature of your product legally Control a good relations! Quizzes are provided by Gkseries d. 20 times nearer ; 17 is applied get... How rivals have positioned themselves to compete in the sequence of_______,.. Focus on the basis of real or emotional features software testing in software engineering includes MCQ about! Will attempt to achieve company objectives refers to the method of having customers pull the product the! 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